Marketing is a critical system for any growing freelance business. Operating near your maximum capacity is always the goal, and a proper marketing strategy will help achieve that.
Much of your marketing can be automated, and anything that is done over the internet is an exceptionally good candidate. Remember that in some areas your marketing system is there to increase the amount of human connections you make, and not to replace them altogether.
The are thousands of tools and resources available for freelance businesses, they range from blog creation, website development, social media and email lists, all the way up to keeping a track of what is actually happening. It’s not easy at first, but it certainly ain’t hard. All you have to do is believe and try as hard as you can.
Here is a list of websites that will help you get started in the freelance world, with these marketing tools you will be able to establish a solid starting base for any kind of a business. After that has been done, it’s time to think about utilizing these resources to gain attention. This is of course, taking in account that you haven’t got a budget to start with. Truth to be told, even a hundred dollars could make a difference, in how fast your business gets noticed.
Starter Marketing Tools & Resources for a New Freelance Business
With technology growing in leaps and bounds, there’s no way we to list all the options out there to help you get your business online and market it effectively. Here is the “starter package”:
Known primarily as being a blog platform, WordPress has grown quickly into much more than that. It is one of the best website platforms in existence today. You can create a simple profile site, have a website/blog combo, or create a complete online gateway for your business.
This website platform provides an extremely flexible system that can be used for nearly any web ideas you might have. From blogs, to stores, to forums, ExpressionEngine can do it all.
This is one of the neatest little form builders we’ve ever seen. You can create questionnaires, after-purchase surveys, new client captures, and more, and you can easily place the forms directly into your website.
One of the best email marketing systems out there, AWeber is easy for even the novice email marketer to use, and it offers many features that will unleash your marketing potential.
Sign up for this, copy some code to your site, and start monitoring how people found your website, what they did while they were there and which areas of your site are the most popular. This is one of the best ways to see which of your marketing efforts are really paying off.
This is the go-to email marketing solution that will provide you with pre-built templates and easy to create HTML messages that you can use to reach your audience. No worrying about email deliveries, as iContact guarantees they will reach the clients inbox.
VerticalResponse provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. You will have a choice of over seven hundred different templates, and building emails has never been so easy.
The social network that grew from out of nowhere. Twitter is great for engaging potential customers, and all around social network to use for following the latest trends and news. The use of hash-tags and reply function can greatly increase engagement, as you will need that in the beginning stages of the freelance business that you are making.